Vayro – OTT Platform
Vayro is an OTT platform concept designed to deliver seamless video streaming experiences. The goal was to translate a client-provided SRS (Software Requirement Specification) into a user-friendly and scalable product interface.
UX
UI
AI
Product Design
Project Overview
Client: Vayro, A multimedia Company based in 'China'
Industry: Entertainment / OTT Platform
Timeline: 2 weeks, 2024
Problem/Challenge
The client provided a detailed set of requirements, but there was no existing user flow or visual direction. The challenge was to structure these requirements into an intuitive product experience while ensuring it could compete with established OTT platforms in terms of usability, discoverability, and engagement.
My Role & Process
Conducted competitor analysis to understand market patterns, content architecture, and key user flows.
Created low-fidelity wireframes to define the core structure and navigation logic.
Collaborated closely with the project manager and client, iterating on the wireframes based on feedback to align user goals with business objectives.
Transitioned the validated wireframes into high-fidelity designs with a clear focus on hierarchy, content discoverability, and mobile responsiveness.
Solution
The final design system emphasized simplicity and engagement, featuring a personalized home feed, clear content categorization, and a smooth onboarding flow. This solution enabled stakeholders to visualize the platform early and validate core experiences before development began.
